Sweetest Day is for guys?

So today I wrote an article, "What is Sweetest Day?" about the origins of a holiday that falls on the third Saturday in October.  Which means, today is Sweetest Day.

I asked some of my Twitter followers and they filled me in on the origins of the holiday.  Then when I came back from dinner tonight, I decided to dig deeper.

Apparently Sweetest Day has been treated like Valentine's Day for men.  You how we ladies have Valentine's Day on lock...and many of us would have a conniption if our gifts are not in place come Feb' 14th... well today is supposed to be the guys' day to kirk out.

So ladies, did you hook your men up? We don't really celebrate Sweetest Day down South...but according to my sources it is big in the Midwest.